2025 COLOUR OF THE YEAR

BONJOUR, BUTTER

SAVOUR THE YEAR

A SOFT, ENERGIZING BUTTER YELLOW WITH A CREAMY SATIN FINISH

Inspired by the most loveable ingredient of all, Butter is more than an indulgent, joyful color. It's an invitation to savor life's simple heartfelt moments.

"Evoke comforting memories & bring a sense of delight to every space."

– BRITTNI PERTIJS

KitchenAid Lead Color, Material & Finish Designer

A SOFT, ENERGIZING BUTTER YELLOW WITH A CREAMY SATIN FINISH

Inspired by the most lovable ingredient of all, Butter is more than an indulgent, joyful colour. It's an invitation to savour life's simple heartfelt moments.

– BRITTNI PERTIJS

KitchenAid Lead Colour, Material & Finish Designer

The nostalgia associated with yellow spreads warmth and cherished memories, creating a heartwarming atmosphere like melted butter on toast.

Pale, golden and velvety, Butter’s creamy richness elevates the simple into the extraordinary—from decadent pastries to precious memories.

Soft and energizing, Butter beckons, welcoming you home and extending a warm invitation to stay a while longer and savour every moment.

A STUDY IN COLOUR & FINISH

HOW BUTTER BECAME THE 2025 COLOUR OF THE YEAR

Driven by the desire for comfort and nostalgia, the colour yellow, with its ability to transport us back in time, evokes warm memories. While it hearkens back to the soft yellows of the 1950s or 1960s, Butter feels fresh and modern, a classic neutral.

COLOUR INSPIRATION

INFUSE YOUR SPACE WITH A PAT OF COLOUR

We collaborated with Brittni Pertijs, Lead Colour, Material & Finish Designer for KitchenAid, to explore how Butter interacts with a variety of colour palettes to invite and inspire.

REMINISCE

ENERGIZE

INDULGE

A tart crust and various baking implements and ingredients on a grey countertop.

A rich yellow armchair with navy blue velvet pillows and a footstool

A kitchen sink set in a wooden countertop, with white cabinets and a bold yellow wall.

A group of aluminum kettles in a mottled blue finish

SHARE THE INSPIRATION

A set of copper cocktail shakers on a wooden counter.

A minimalist modern dining room in warm neutrals.

A skillet filled with cooked spinach and ground chicken.

SHARE THE INSPIRATION

A stick of butter on a butter plate with a brass spreader

A flower arrangement on a dining room table with pale yellow upholstered dining chairs

SHARE THE INSPIRATION

SHARE THE INSPIRATION

A tablesetting for one with a charcoal gray napkin, a glazed teal plate and decorative yellow flowers

A sliced red velvet cake on a black serving tray

A pastry beater attachment on a stand mixer.

A rich jewel-toned dining room with magenta and yellow design elements.

A person spreading flower-studded butter on a slice of baguette

SHARE THE INSPIRATION

PINCH OF HELP

4 TRENDY WAYS TO SPREAD THE LOVE OF BUTTER AT YOUR TABLE

As a well-loved but relatively humble kitchen staple, butter is in the middle of a resurgence in everything from being slathered on a slice of sourdough bread to forming the surprising centerpiece of our tables.