2023 Colour of the Year
A Vivid, Lush Fuchsia With a Matte Finish
Inspired by the captivating beauty of Hibiscus flowers in a verdant garden, this eye-catching fuchsia is bound to stand out on your countertop—just as it does in nature.
Hibiscus celebrates extravagance and free-spirited adventure in the kitchen. The bold color pops against neutral palettes and sleek stainless.
Known for captivating butterflies and hummingbirds alike, Hibiscus attracts new friends to your kitchen—so you can come together to embrace new shared passions, styles and recipes.
The luscious, irresistible energy of Hibiscus attracts powerful inspiration and fosters unexpected connections between color, pattern and textures.
BLOOMING AT NEW YORK FASHION WEEK
The Hibiscus Collection
Kitchen meets couture. KitchenAid and Marta Del Rio bring high fashion and the kitchen together in an explosion of colour: a brand new collection of looks inspired by the KitchenAid® colour of the Year.
Colour Inspiration
Create a Space That Turns Heads
We collaborated with Brittni Pertijs, Lead Colour, Material & Finish Designer for KitchenAid, to explore how Hibiscus can play with a variety of color palettes to help express the way you want to feel when you're creating in the kitchen.
A Study in Pink
How Hibiscus Became the 2023 Colour of the Year
Inspired by the trajectory of pink the last few years, starting with Millennial pink, the Global Consumer Design team chose a brighter, bolder fuchsia. Hibiscus reflects the energy-boosting hues seen in today’s art, design and pop culture.
Products
A Lush Fuchsia That’s Bound to Turn Heads
Colour Retrospective
Previous Colours of the Year
Color of the Year 2022
Beetroot
Color of the Year 2021
Honey
Color of the Year 2020
Kyoto Glow
Make Everyday More Vibrant