2023 Colour of the Year

Hi There, Hibiscus

Radiate energy, joy & a love for life

Hibiscus

2023 Colour of the Year

A Vivid, Lush Fuchsia With a Matte Finish

Inspired by the captivating beauty of Hibiscus flowers in a verdant garden, this eye-catching fuchsia is bound to stand out on your countertop—just as it does in nature.

Hibiscus has a bright, captivating energy, reminding us to embrace new things. Hibiscus has a bright, captivating energy, reminding us to embrace new things.
Hibiscus has a bright, captivating energy, reminding us to embrace new things. Hibiscus has a bright, captivating energy, reminding us to embrace new things.

Vivid

Hibiscus celebrates extravagance and free-spirited adventure in the kitchen. The bold color pops against neutral palettes and sleek stainless.

Captivating

Known for captivating butterflies and hummingbirds alike, Hibiscus attracts new friends to your kitchen—so you can come together to embrace new shared passions, styles and recipes.

A person pouring hibiscus syrup into a glass filled with shaved ice, a pink beverage and floral garnishes. A person pouring hibiscus syrup into a glass filled with shaved ice, a pink beverage and floral garnishes.

Lush

The luscious, irresistible energy of Hibiscus attracts powerful inspiration and fosters unexpected connections between color, pattern and textures.

A group of models posing in a kitchen wearing designs from Marta Del Rio's New York Fashion Week Collection. A group of models posing in a kitchen wearing designs from Marta Del Rio's New York Fashion Week Collection.

BLOOMING AT NEW YORK FASHION WEEK

The Hibiscus Collection

Kitchen meets couture. KitchenAid and Marta Del Rio bring high fashion and the kitchen together in an explosion of colour: a brand new collection of looks inspired by the KitchenAid® colour of the Year.

A group of models posing in a kitchen wearing designs from Marta Del Rio's New York Fashion Week Collection.

Colour Inspiration

Create a Space That Turns Heads

We collaborated with Brittni Pertijs, Lead Colour, Material & Finish Designer for KitchenAid, to explore how Hibiscus can play with a variety of color palettes to help express the way you want to feel when you're creating in the kitchen.

A professional headshot of Brittni Pertijs. A professional headshot of Brittni Pertijs.

''Hibiscus empowers the inner maker to explore.''

''Hibiscus empowers the inner maker to explore.''

– Brittni Pertijs

Different color swatches of pink.

A Study in Pink

How Hibiscus Became the 2023 Colour of the Year

Inspired by the trajectory of pink the last few years, starting with Millennial pink, the Global Consumer Design team chose a brighter, bolder fuchsia. Hibiscus reflects the energy-boosting hues seen in today’s art, design and pop culture.

Products

A Lush Fuchsia That’s Bound to Turn Heads

Colour of the Year 2023

Hibiscus

Colour Retrospective

Previous Colours of the Year