2024 COLOUR OF THE YEAR

BEHOLD: BLUE SALT

BREAK THE MONOTONY

Blue Salt

2024 Colour of the Year

PERIWINKLE BLUE WITH A SUBTLE IRIDESCENT, REDDISH-PEARL FINISH

Inspired by the way a pinch of salt can open your senses to new depths of flavour, Blue Salt is anything but monotonous. Salty, yet sweet and blue, yet purple, it’s a living colour that sparks optimism, creativity and fresh perspectives.

The subtle, yet shifting finish is a sensory reminder to see every day in a new light. The subtle, yet shifting finish is a sensory reminder to see every day in a new light.
"The subtle, yet shifting finish is a sensory reminder to see every day in a new light." "The subtle, yet shifting finish is a sensory reminder to see every day in a new light."
The subtle, yet shifting finish is a sensory reminder to see every day in a new light. The subtle, yet shifting finish is a sensory reminder to see every day in a new light.

versatile

An ever-shifting hue that plays with the light, Blue Salt pairs well with both neutral and vibrant tones, including blues, pinks and taupes.

Enhancing

Just like a pinch of salt enhances flavour, Blue Salt accentuates your kitchen design and brings new depth and dimension to your day-to-day.

Inspiring

Blue Salt inspires a mindset shift that makes your time in the kitchen a vibrant experience that infuses your creative spirit with a burst of inspiration.

Colour Inspiration

INFUSE YOUR SPACE WITH A PINCH OF COLOUR

We collaborated with Brittni Pertijs, Lead Colour, Material & Finish Designer for KitchenAid, to explore how Blue Salt can play with a variety of colour palettes to help express ever-changing inspiration, perspectives and brand new ideas.

A professional headshot of Brittni Pertijs. A professional headshot of Brittni Pertijs.

A professional headshot of Brittni Pertijs

A professional headshot of Brittni Pertijs'

– Brittni Pertijs

Different colour swatches and materials in blue.

A STUDY IN COLOUR & FINISH

HOW BLUE SALT BECAME THE 2024 COLOUR OF THE YEAR

As a departure from the warm tones like Beetroot and Hibiscus that have dominated the past few years, trends have shifted to cooler colours, reflecting the natural tones of air and water. Paired with chromatic elements inspired by nail polish, the subtle, shifting red-pearl finish of Blue Salt became a reality.

Products

A UNIQUE, COLOUR-SHIFTING PERIWINKlE HUE

Colour Of The Year 2024

BLUE SALT

ColoUr Retrospective

Previous ColoUrs of the Year